How to Use AI in Marketing: Best Practices & Examples 2025
The tool might reveal they have many articles on “weight loss” but are missing crucial “pillar” content on “holistic nutrition,” providing a roadmap to build authority and capture a wider audience. Persado is a sophisticated AI platform that generates the precise language that will resonate most with any individual at any point in their customer journey. Its key value is hyper-personalization at the linguistic level, moving beyond just inserting a customer’s name.
Marketing with HubSpot
It brings the power of generative AI (similar to a chatbot) into software and guides users through various tasks. Sign up for our monthly marketing newsletter to get the latest research, industry insights, and product news delivered straight to your inbox. AI processes diverse customer data and uses algorithms to segment customers according to factors like purchase history, behavior, and interactions. Remember that building an AI-enabled marketing organization is a marathon, not a sprint. The 75% of companies reporting positive ROI from AI investments got there through careful planning, strategic implementation, and ongoing optimization — not overnight transformations. For instance, if you want to test AI-written and AI-placed social media ads, run a trial period of a month.
What is Artificial Intelligence? Understanding AI and Its Impact on Our Future
But there is still debate as to whether LLMs will be a precursor to an AGI, or simply one architecture in a broader network or ecosystem of AI architectures that is needed for AGI. Some say LLMs are miles away from replicating human reasoning and cognitive capabilities. Different configurations, or "architectures" as they're known, are suited to different tasks. Convolutional neural networks have patterns of connectivity inspired by the animal visual cortex and excel at visual tasks. Recurrent neural networks, which feature a form of internal memory, specialize in processing sequential data.
Healthcare
Although they often produce results that indicate understanding, they can also confidently generate plausible but wrong answers — known as "hallucinations." Problem solving, particularly in artificial intelligence, may be characterized as a systematic search through a range of possible actions in order to reach some predefined goal or solution. A special-purpose method is tailor-made for a particular problem and often exploits very specific features of the situation in which the problem is embedded. In contrast, a general-purpose method is applicable to a wide variety of problems. One general-purpose technique used in AI is means-end analysis—a step-by-step, or incremental, reduction of the difference between the current state and the final goal. The program selects actions from a list of means—in the case of a simple robot, this might consist of PICKUP, PUTDOWN, MOVEFORWARD, MOVEBACK, MOVELEFT, and MOVERIGHT—until the goal is reached.
The 40 Best AI Tools in 2025 Tried & Tested
The AI algorithm continuously monitors the portfolio's risk exposure and adjusts the trading strategy accordingly, to help maintain a balanced and diversified investment approach. Another AI-powered trading platform we found impressive is Signal Stack. This platform leverages artificial intelligence and machine learning to provide traders with advanced strategies to optimize their trading activities. The platform uses AI algorithms to scan charts and identify various chart patterns, such as triangles, double tops, and more.
What is retrieval-augmented generation RAG?
By augmenting and combining the strengths of statistical AI, like machine learning, with the capabilities of human-like symbolic knowledge and reasoning, we're aiming to create a revolution in AI, rather than an evolution. Maternity-leave policies are complex, in part, because they vary by the state or country of the employee’s home-office. When the LLM failed to find a precise answer, it should have responded, “I’m sorry, I don’t know,” said Lastras, or asked additional questions until it could land on a question it could definitively answer. Instead, it pulled a phrase from a training set stocked with empathetic, customer-pleasing language. RAG is an AI framework for retrieving facts from an external knowledge base to ground large language models (LLMs) on the most accurate, up-to-date information and to give users insight into LLMs' generative process.
How to inform the link of a scheduled online meeting in formal emails? English Language Learners Stack Exchange
Overly formal greetings, obsequiously polite expressions, grandiose humility, etc. may indeed have the opposite of their intended effect. Americans, say, or Australians may interpret suffusive politeness as insincere or patronizing, and take it with impatience or suspicion. Dear Sir or Dear Maam is sufficiently polite for business letters, and a personalized salutation (Dear Prof. Jones, Dear Dr. Smith) would be even better. The sentence is correct.The selection of the word is good.Submitted- denotes humbleness and respect for the organisation or the individual who is the addressee here. Present perfect tense is used, because the actions related to your application (review and decision) are in the present time frame.
Google AI Unlock AI capabilities for your organization
Shout out to Jack Virag, the senior marketing manager at Statsig, who spoke about this use case on LinkedIn. It’s one of the first content use cases for AI that genuinely piqued my curiosity. The biggest strength of Piktochart AI is the fact that it streamlines the entire design process from prompt to publishing. Navigating through the different stages felt streamlined, and I had my infographic made pretty quickly.
chatgpt-chinese ChatGPT_Chinese_Guide: 别再找了！最全 ChatGPT 4 4o 中文版官网+国内使用指南（附免费链接）
302.AI is a pay-as-you-go AI application platform that offers the most comprehensive AI APIs and online applications available. ChatGPT is an AI chatbot developed by OpenAI, an AI research organization started by Sam Altman, Elon Musk, Greg Brockman, Ilya Sutskever, John Schulman, and Wojciech Zaremba. Although Musk and some of the original co-founders are not involved with OpenAI anymore, Altman is read more still there and running the show as CEO.
AI vs Machine Learning vs. Deep Learning vs. Neural Networks
Deep learning uses machine learning algorithms but structures the algorithms in layers to create "artificial neural networks." These networks are modeled after the human brain and have been effective in many situations. Deep learning applications are most likely to provide an experience that feels like interacting with a real human. Deep learning models use artificial neural networks, don’t require feature extraction and can increase their accuracy when given more training data. These aspects allow deep learning models to solve complex, hierarchical tasks that machine learning models have more difficulty solving, like generative AI, NLP and computer vision tasks.
The Top and most popular AI Use Cases Of 2024 as the technology has advanced
By implementing Alteryx, they were able to reduce manual steps, analyst wait-time, and software costs. The company achieved time savings, data availability, and analytical accuracy, leading to better utilization of consumer data insights. Skullcandy Inc., a technology company based in the United States of America, used DigitalGenius' solution to automate ticket resolution and handle customer queries. With over 60% of tickets fully resolved by DigitalGenius, the company achieved a 10% increase in customer satisfaction and automated 48% of tickets.
Predictive Maintenance
Security platforms use AI to detect unusual patterns, predict attacks, and neutralize threats before they cause damage. AI is transforming education by tailoring learning experiences to individual needs. Platforms like Khan Academy, Coursera, and Duolingo use AI to adapt lessons based on a student’s pace, strengths, and weaknesses. Smart home AI can recognize patterns—for example, when you’re typically home—and adjust settings to save energy or enhance comfort. Integration with virtual assistants further deepens the intelligence of your home ecosystem, allowing multiple devices to work together seamlessly.
Artificial intelligence Massachusetts Institute of Technology
In another experiment, the graph-based AI model recommended creating a new biological material inspired by the abstract patterns found in Wassily Kandinsky’s painting, “Composition VII.” The AI suggested a new mycelium-based composite material. “The result of this material combines an innovative set of concepts that include a balance of chaos and order, adjustable property, porosity, mechanical strength, and complex patterned chemical functionality,” Buehler notes. By drawing inspiration from an abstract painting, the AI created a material that balances being strong and functional, while also being adaptable and capable of performing different roles.
Scientists discover compounds that help cells fight a wide range of viruses
They narrowed down that pool by removing any fragments predicted to be cytotoxic to human cells, displayed chemical liabilities, and were known to be similar to existing antibiotics. To generate training data for their machine-learning model, the researchers created a library of about 3,000 different LNP formulations. The team tested each of these 3,000 particles in the lab to see how efficiently they could deliver their payload to cells, then fed all of this data into a machine-learning model. They didn’t have to write custom programs, they just had to ask questions of a database in high-level language. To boost the reliability of reinforcement learning models for complex tasks with variability, MIT researchers have introduced a more efficient algorithm for training them. With traditional AI, the energy usage is split fairly evenly between data processing, model training, and inference, which is the process of using a trained model to make predictions on new data.
9 Benefits of Artificial Intelligence AI in 2025 University of Cincinnati
AI-powered customer service operates continuously through chatbots and virtual assistants. These systems use natural language processing to understand and respond to customer queries instantly. AI can minimize human errors through precise data analysis and ensure consistent results. Tools like IBM Watson IoT, TensorFlow, KNIME, etc., can analyze vast amounts of information to support accurate decisions across industries that help people make informed decisions quickly. AI is part of daily life in more ways than most people realize, from voice assistants and smart home devices to personalized shopping and fraud alerts. It helps plan travel routes, manage schedules, and recommend content you’ll enjoy.
Improves Patient Care
Nonetheless, AI is developing quickly, and advances are being made faster than ever. As a result, artificial intelligence technologies are becoming more widely adopted and capable of performing a range of different, increasingly complex tasks. Automating cybersecurity responses with AI enables organizations to react swiftly to threats, minimizing potential damage. AI can autonomously isolate compromised systems and block malicious activities in real time, significantly enhancing threat containment and response efficiency. AI tools transform workflows by automating routine tasks, leading to greater operational efficiency.
AI Content Writer, Editor & Optimization Tool
This tool boasts features that empower you to create, schedule, and publish engaging content across various platforms. You can curate content from other sources, personalize posts for each platform, and schedule them for optimal posting times to maximize reach and engagement. HubSpot AI tools are versatile and cater to many users, from small businesses to large enterprises. The AI features are particularly beneficial for marketing, sales, customer service teams, content creators, and data analysts.
100+ Best Free AI Tools You Need in 2025 and Beyond
Text Blaze automates repetitive typing with text snippets and templates. It’s perfect for customer support, sales teams, and productivity-focused users. QuillBot is an AI-powered paraphrasing and summarizing tool that helps users rewrite text while maintaining original meaning. It’s especially popular with students and academic writers. copyright is Google’s AI assistant, previously known as Bard.
Social Media & Marketing Tools
Lastly, professionals needing to summarize lengthy documents gain significant time savings from this versatile tool. Exploring Neuroflash revealed a GDPR-compliant AI content suite based in Germany, offering multiple solutions for professional content creators and marketing teams. This comprehensive platform lets users generate both text and images through a user-friendly interface. How can AI writing tools improve content creation efficiency?